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Gain Control over your negotiation

Mission Statement: Gillrie is the leading dealership technology consultant, serving over 5000 dealerships across North America. Our mission is to provide our clients with the tools they need to shop and purchase software with confidence. By both empowering buyers and challenging vendors, we level the negotiation playing field.

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Our Top Consulting Solutions

DMS Consulting

With over 30 years' experience, we're the most trusted dealership technology advisor, helping dealers navigate an ever-changing industry. We know what DMS problems dealers are facing. Learn more about how we can reduce your DMS bill, improve your contract terms, and maximize your product configuration.

System check

Buy/Sells are one of the most difficult processes for a dealer. From OEM and bank approvals, to integrating new processes, there’s a lot of moving parts in a buy/sell. We assist dealers in validating all contract language, to break down which contract terms can be removed or carried over. Our buy/sell process ensures you get the best possible terms moving forward.

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Software Review

With over 300+ automotive software vendors dealers are faced with a complicated landscape to navigate. Many dealers fear they’re paying for two providers that offer the same functionality or underutilizing their current options. Gillrie can help you better understand your current software suite and how to maximize it.

Dealer Partners
Deals Negotiated
Clients' Average Savings

Powering innovation at 5,000+ dealerships

We were in need of a new computer system, before going into negotiations we hired the Gillrie Institute. The Gillrie Institute gave us step by step instructions not only on the hardware, but our monthlies are less than before on a new system, the addendums the Gillrie Institute provided solved many of the problems dealers have with contractual issues, and we saved a lot of money.

D.M. Washington

I went into every vendor meeting knowing what to do. I was in control. Saved a fortune!

J.S. New York

There were so many things coming down the pipe and it was difficult to get my arms around it all. The info you gave us, knowing what we knew from you, gave us leverage we would never have had.

L.T. Florida

Knowledge is Power… helped me save over $ 200,000 and it was fun!

M.B. California

This is the 2nd time you saved me a tremendous amount of money. I really appreciate the attentive follow-up. I would never buy a computer without you guys.

T.S. Utah

Our unique benchmarks show what others pay for technology

Our one-of-a-kind pricing benchmarks build the starting point for every negotiation. By tracking prices across hundreds of deals each year Gillrie is able to clearly define what a “good deal” looks like. Speeding up the process and ensuring that dealers aren’t taken advantage of.

Contact us

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