Car and truck dealers but also Original Equipment Manufacturers (OEM) need integrated automotive Customer Relationship Management (CRM) and Internet Lead Management (ILM) platforms. These are systems that are capable of managing customers and prospects across communication channels including showroom, telephony, and online presence.
Dealers face tough choices when selecting the right CRM system, as they not just have to worry about functionality and workflow, but also OEM approval and certification, DMS and Phone integration, data ownership, training and support policies, and of course price point and terms. That’s why the NADA and the Gillrie Institute decided to write A Dealer Guide to Automotive CRM.
This NADA CRM guide will help dealers understand:
- CRM goals, benefits, market drivers, and potential reasons of failure
- CRM core features and dealership applications
- Outlook of future CRM features
- The process of selecting a CRM system
At NADA University Online, NADA and ATD members can download the guide for free, and non-members can purchase the guide. Sign in or create an account, and then search on the publication code “CR8.”
When you are ready to explore your CRM options, there can be no better “wing man” than the Gillrie Institute. With the experience of having worked with over 7,000 dealer partners, we can walk you through selection, configuration, negotiation, pricing, contract terms, and implementation. Don’t make this kind of major business decision without professional guidance!
